Aussie shoppers who researched and bought across five or more channels report purchasing 4X as much and spending more than double compared to shoppers who used two or fewer channels.

4 X

The future is multichannel. Aussie shoppers who researched and bought across five or more channels report purchasing 4X as much and spending more than double compared to shoppers who used two or fewer channels.

Google/Ipsos, Holiday Shopping Study, online survey, Australians 18+ who conducted Christmas shopping activities in the past two days (n=3152), Nov. 2020–Jan. 2021.

Related Data

81% of adults in Australia and 88% of adults in New Zealand under 55 now shop online.

Google/Kantar

9 in 10 retail dollars spent offline during peak season were influenced by digital.

Google/Ipsos

Google searches for “click and collect” increased 4X since the beginning of COVID-19 and continued to grow 65% in 2021.

Google Trends Data

More than half of retail searches happen outside 9 AM–5 PM.

Google Internal Data

During peak retail season, 65% of online purchases were made on mobile.

Google/Ipsos

1 in 3

Be there when they’re looking. When researching products online, 1 in 3 consumers will choose their second-choice brand over their first choice just because it shows up in the Search results.

Google/The Behavioural Architects