4 X
The future is multichannel. Aussie shoppers who researched and bought across five or more channels report purchasing 4X as much and spending more than double compared to shoppers who used two or fewer channels.
The future is multichannel. Aussie shoppers who researched and bought across five or more channels report purchasing 4X as much and spending more than double compared to shoppers who used two or fewer channels.
Google/Ipsos, Holiday Shopping Study, online survey, Australians 18+ who conducted Christmas shopping activities in the past two days (n=3152), Nov. 2020–Jan. 2021.