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Matthew Evans

Strategy & Insights Lead Google Australia & New Zealand
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Elizabeth Verow

Research Manager Google
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Morten Boyer

Managing Director GfK

1 Google/GfK, Australia, Continuous Connection Study, qualitative and quantitative study of n=300 aged 18+ category shoppers (n=150 of whom were passively metered), base: respondents compliant for 5 moments survey and passive data, brands included in survey (excl. advertising) or passive taxonomy n=97, March 2021–April 2021.

2,9,12 Google/GfK, Australia, Continuous Connection Study, qualitative and quantitative study of n=300 aged 18+ category shoppers (n=150 of whom were passively metered), March 2021–April 2021.

3 Google commissioned Ipsos COVID-19 tracker, U.S., CA, U.K., FR, DE, IT, AU, JP, RU, IN, CN, BR, MX, ES, ZA, KR, n=1000 online consumers 18+ per market, Jan. 28, 2021–Jan. 31, 2021.

4 Google/The Behavioural Architects, Australia, “Untangling the Messy Middle,” n=1,000 prospective online purchasers per category, ages 18–65, Feb. 2020.

5 Google/Kantar, New Zealand, Shopper Pulse, Core Service Survey, n= 1,021 aged 18+, April 2021; Google/GfK, Australia, Continuous Connection Study, qualitative and quantitative study of n=300 aged 18+ category shoppers (n=150 of whom were passively metered), base: respondents compliant for passive & 5+ moments surveys n=97, March 2021–April 2021.

6 Google/GfK, Australia, Continuous Connection Study, qualitative and quantitative study of n=300 aged 18+ category shoppers (n=150 of whom were passively metered), base: compliant online passive participants n=113, an online consumer journey stops either when there is a period of 30 mins inactivity or at midnight each day, March 2021–April 2021.

7–8 Analytic Partners, Australia, Omnichannel and a Brave New World, ROI Genome Database, 2007–2020.

10 Google/GfK, Australia, Continuous Connection Study, qualitative and quantitative study of n=300 aged 18+ category shoppers (n=150 of whom were passively metered), base: those completed 6+ Moments survey over the month observed, n=245, March 2021–April 2021.

11 Google/GfK, Australia, Continuous Connection Study, qualitative and quantitative study of n=300 aged 18+ category shoppers (n=150 of whom were passively metered), base: those completed 6+ Moments survey over the month observed, n=248, March 2021–April 2021.

13 Google Consumer Survey, n=800, July 2021.