Get personal: Emerging video trends from Australia and New Zealand

A lot has changed on YouTube since its launch in 2005, from content styles to formats and video resolutions. But one thing has stayed the same — YouTube is where passions become popular.

This is especially true down under. Australians’ No. 1 criterion for valuable content is whether it aligns with their personal passions and interests. And in New Zealand, more people than ever are watching relevant, niche online videos from their favourite creators. Learn why viewers hop on YouTube to plug into everything from exclusive sports highlights to online concerts.