Having a physical and digital presence combined drives +32% sales revenue, and 67% of consumers feel positive toward brands that connect with them both online and offline.

Get the best of both worlds. Having a physical and digital presence combined drives +32% sales revenue, and 67% of consumers feel positive toward brands that connect with them both online and offline.

Analytic Partners, Australian Norms 2010–2021.; Google/GfK, Australia, Continuous Connection Study, qualitative/quantitative study, n=300 a18+ category shoppers (n=150 of whom were passively metered) over a month in March 2021–April 2021. Base: respondents compliant for passive & moments surveys, n=97.

Related Data

81% of adults in Australia and 88% of adults in New Zealand under 55 now shop online.

Google/Kantar

9 in 10 retail dollars spent offline during peak season were influenced by digital.

Google/Ipsos

Google searches for “click and collect” increased 4X since the beginning of COVID-19 and continued to grow 65% in 2021.

Google Trends Data

More than half of retail searches happen outside 9 AM–5 PM.

Google Internal Data

During peak retail season, 65% of online purchases were made on mobile.

Google/Ipsos

1 in 3

Be there when they’re looking. When researching products online, 1 in 3 consumers will choose their second-choice brand over their first choice just because it shows up in the Search results.

Google/The Behavioural Architects