Having a physical and digital presence combined drives +32% sales revenue, and 67% of consumers feel positive toward brands that connect with them both online and offline.

Get the best of both worlds. Having a physical and digital presence combined drives +32% sales revenue, and 67% of consumers feel positive toward brands that connect with them both online and offline.

Analytic Partners, Australian Norms 2010–2021.; Google/GfK, Australia, Continuous Connection Study, qualitative/quantitative study, n=300 a18+ category shoppers (n=150 of whom were passively metered) over a month in March 2021–April 2021. Base: respondents compliant for passive & moments surveys, n=97.

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Having a physical and digital presence combined drives +32% sales revenue, and 67% of consumers feel positive toward brands that connect with them both online and offline.