Emily Eberhard2crop.jpg

Emily Eberhard

Global Head of Retail and Shopping Ads, Google

Sources (10)

1,14 Google/Ipsos, U.S., Omnichannel Holiday Study, Holiday shoppers 18+ who shopped in previous 48 hours, n=5944, Nov. 2017–Jan. 2018.

2 Google/Ipsos, U.S., Post Holiday Survey, n=1505, holiday shoppers 18+, 2017.

3,4,10,13 Google Data, U.S, April 2015–March 2016 vs. April 2017–March 2018.

5 Google/Ipsos, U.S., “How People Shop with YouTube” Study, n=2,401, 18–64 year olds who go online at least once per month and have purchased something in the last year, July 2018.

6 Google/Magid Advisors, U.S., “The Role of Digital Video in People’s Lives,” n=2,000, A18–64 general online population, July 2018.

7 Google/Ipsos, U.S., Omnichannel Holiday Study, Holiday shoppers 18+ who shopped in previous 48 hours, n=5944 shoppers overall and n=1,571 holiday shoppers week of BF/CM, Nov. 2017–Jan. 2018.

8,9 Google/Ipsos, U.S., “Shopping Tracker,” Online survey, n=2,132 shoppers who return to a retailer site, Oct.–Dec. 2017.

11 Google/Ipsos, U.S., Omnichannel Holiday Study, Holiday shoppers 18+ who shopped in previous 48 hours, n=4099 online purchases, Nov. 2017–Jan. 2018.

12 Google/Ipsos, U.S., Omnichannel Holiday Study, Holiday shoppers 18+ who were last minute shoppers n=1121, Nov. 2017–Jan. 2018.