Aussies spend big on three retail events — Black Friday, Christmas, and Boxing Day. Discover how people approach each retail event, and see how you can help shoppers check off everything on their holiday wish lists.
How to meet Aussie shoppers’ unique expectations for each key retail event
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1 Kantar TNS/Google, Australia Shopper Pulse, n=534, Aug. 2019.
2-3, 10 Australia Post, Inside Australian Online Shopping 2019: eCommerce Industry Report.
4-5 Google Trends, Australia, 2018.
6 Google Internal Data, Australia, Gift category queries, Oct.–Dec. 2018.
7 Google Trends, Australia, YouTube Searches, Nov.–Dec. 2017 vs. Nov.–Dec. 2018.
8 Nielsen Digital Content Ratings, Monthly Total, P18+, Combined (C/M), Video, Reach % / Average Time Spent, May 2019.
9 PayPal, 2019 “Trends Report” via Inside Retail, May 2019.
11 Google Trends, Australia, Nov.–Dec. 2017 vs. Nov.–Dec.2018.
12-13 Kantar TNS/Google, Australia Shopper Pulse, Online Shopping Deep Dive, n=505, March 2019.