It’s only the beginning. In Q1 2021, over 7M Aussie households shopped online — a 12% increase versus the same period in 2020. But Australia’s online retail penetration rate is still at 9.4%, indicating a significant opportunity for growth.
It’s only the beginning. In Q1 2021, over 7M Aussie households shopped online — a 12% increase versus the same period in 2020. But Australia’s online retail penetration rate is still at 9.4%, indicating a significant opportunity for growth.
Australia Post, Inside Australian Online Shopping Industry Report (eCommerce Industry Report), 2021; Australian Bureau of Statistics, Online sales, March 2021 - Supplementary COVID-19 analysis, Oct. 2021.