Calling all OEMs! To maximise return on spending, smartphone marketers are considering how they can optimise their media investments. Google and MarketShare conducted Marketing Mix Modelling for the Smartphone OEM category in Australia to reveal how various marketing channels impact revenue.
Australia
Maximising Smartphone Revenue: Results from Australian Market Mix Modelling
February 2016
Others are viewing
Marketers who view this are also viewing
-
VideoVideo
How Domino’s enticed Aussies on YouTube with a slice of the Big Apple
-
ArticleArticle
What drives attention? Exploring the new front line of ad effectiveness
-
InfographicInfographic
Rimmel’s new look: What the beauty brand learned from marketing mix modelling
-
ArticleArticle
The path to purchase for mobile phones: swaying Australia’s sticky smartphone customers
-
InfographicInfographic
The Basics of Micro-Moments
-
ArticleArticle
How people decide what to buy lies in the ‘messy middle’ of the purchase journey