Maximising Smartphone Revenue: Results from Australian Market Mix Modelling

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February 2016

Calling all OEMs! To maximise return on spending, smartphone marketers are considering how they can optimise their media investments. Google and MarketShare conducted Marketing Mix Modelling for the Smartphone OEM category in Australia to reveal how various marketing channels impact revenue.

Maximising Smartphone Revenue: Results from Australian Market Mix Modelling(1)
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