1 Deloitte, "Navigating the Digital Divide," U.S., 2014.
2 Google/Purchased Digital Diary, "How Consumers Solve Their Needs in the Moment," smartphone users=1,000, local searchers=634, purchases=1,140, May 2016.
3 Google/Luth Research, U.S., methodology: Google partnered with Luth to analyze the digital activity of its opt-in panel participants during a one-month, live-tracking study. This article details the cross-device clickstream data of one of those participants. Leena is a pseudonym. The participant agreed to the publication of this research for marketing purposes under the condition of anonymity.
4 Google/Mindswarms, U.S., methodology: Google partnered with Mindswarms to select and interview the participants of this live-tracking pilot study. The participants answered questions about their shopping behaviors and digital activity via video.
5 Google Data, aggregated, anonymized data from Google Analytics for U.S. retailers, Apr. 2016.
6 Google/Ipsos, Consumers in the Micro-Moment, Wave 3, U.S., online smartphone users 18+, n=1,291, Aug. 2015.
7 Radware, "State of the Union: Page Speed & Performance," Spring 2015.
8 eMarketer, Visual Website Optimizer (VWO), "eCommerce Survey 2014," Oct. 2014.
9 Google Consumer Survey, U.S., online population aged 18+, n=1,513, Jun. 2016.