What Aussie and Kiwi beauty lovers look for before clicking “add to cart”

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Jessica Love / April 2021

Whether they’re treating themselves to an at-home spa day or stocking up on their favourite moisturiser, more consumers are going online to shop for personal care products and spruce up their self-care routines. Explore the information and content Aussies and Kiwis look for as they put together their beauty wish lists.

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Jessica Love

YouTube Product Marketing Manager Google

Sources (24)

1 Google Trends, AU, search interest for “online shopping,” 2019 vs. 2020.

2 Google Trends, AU, search interest for “online shopping,” accessed March 2021, Jan. 1, 2019–Dec. 31, 2020.

3-4 Australia Post, Inside Australian Online Shopping update, Jan. 2021.

5-6 Global Web Index, GlobalWebIndex Coronavirus Research | July 2020 Multi-market research wave 5, June 29, 2020–July 2, 2020.

7-8 Global Web Index, GlobalWebIndex Coronavirus Research | April 2020 Multi-market research wave 3, April 22–27, 2020.

9 Google/Nature, Australia, “Primetime is Personal Australia” Study, n=1558 males/females aged 18–65, Aug. 2019.

10 Kantar Global Barometer – Q8: For how long have you been buying the following products online? Australia, n=436 Australian online shoppers aged 18+, March 27–31, 2020.

11 YouTube Internal Data, Global, March 14, 2019–March 15, 2020.

12 Google Trends, AU, search interest for “best skincare,” accessed March 2021, 2020.

13 Google Trends, AU, search interest for “skincare routine,” accessed March 2021, 2020.

14 Google/Kantar, Shopper Pulse, Australia, n=62 health and personal care shoppers, Dec. 2020.

15 Google Trends, AU, search interest for “natural skincare,” accessed March 2021, March 1, 2020–Dec. 31, 2020.

16 Google Trends, AU, search interest for “cruelty free makeup,” accessed March 2021, March 1, 2020–Dec. 31, 2020.

17 Google Trends, AU, search interest for “acne routine,” accessed March 2021, March 1, 2020–Dec. 31, 2020.

18 Google Data, Global English, Nov. 3, 2020–Jan. 1, 2021 vs Nov. 3, 2019–Jan. 1, 2020.

19-20 Google Data, Global English, Nov. 24, 2020–Jan. 22, 2021 vs Nov. 24, 2019–Jan. 22, 2020.

21 Google/Talk Shoppe, AU, whyVideo post COVID-19 study, n=2004 A18-64 Genpop video users, July 2020.

22 Google Trends, AU, search interest for “how to do eyeshadow,” accessed March 2021, March 1, 2020–Dec. 31, 2020.

23 Google Trends, AU, search interest for “how to do makeup,” accessed March 2021, March 1, 2020–Dec. 31, 2020.

24 Google Trends, AU, search interest for “how to do eyeliner, ”accessed March 2021, March 1, 2020–Dec. 31, 2020.

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