Soccer Fandom: Taking the World Cup beyond the TV screen

June 2018

In today’s mobile world, the World Cup has become an event that not only spans cultures but spans screens. With an abundance of soccer content at their fingertips, fans are becoming super fans. They’re turning to their devices to learn about their favorite players, relive key moments, and school themselves on the skills they see at game time.

For a winning sports marketing campaign, think of players as people first