Episode 1: Exploring “The Messy Middle”

Episode 1: Exploring “The Messy Middle”

Guests
Rachael Powell, Head of Consumer Market Research at Google Australia and New Zealand
Kristin Sutter, Head of Strategy and Insights at Google Australia and New Zealand
Dan Monheit, Cofounder and Strategy Director at Hardhat
Published
June 2020

When it comes to making everyday decisions, we’re a lot less rational than we think. Logical reasoning often gives way to our emotions, so we end up making decisions that surprise even ourselves. The good news for marketers? There are universal behavioural principles that can help us understand how biases influence the purchases people make. In the first episode of our new series, we share an overview of one of our biggest studies on consumer behaviour and learn why it's important for brands to show up in “The Messy Middle.”

Stay tuned for our next episode, where we’ll discuss a new model of consumer decision-making.

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