Episode 2: A new model of consumer decision-making

Episode 2: A new model of consumer decision-making

Guests
Rachael Powell, Head of Consumer Market Research at Google Australia and New Zealand
Kristin Sutter, Head of Strategy and Insights at Google Australia and New Zealand
Dan Monheit, Cofounder and Strategy Director at Hardhat
Published
June 2020

“The Messy Middle” just got messier. COVID-19 has made shopping more challenging as many people grapple with new ways of buying things. In the second episode, we will propose a new model of consumer decision-making, examine the biases at play in “The Messy Middle,” and look at how to nudge consumers out of an infinite loop of browsing and comparing.

Episode 1: Exploring “The Messy Middle”