Episode 3: Science and simulation

Episode 3: Science and simulation

Guests
Rachael Powell, Head of Consumer Market Research at Google Australia and New Zealand
Kristin Sutter, Head of Strategy and Insights at Google Australia and New Zealand
Dan Monheit, Cofounder and Strategy Director at Hardhat
Published
July 2020

We previously looked at how emotions influence our decision-making and examined seven key biases that trump rational reasoning. In our latest episode, we analyse 250,000 purchase journeys to understand how these biases come into play in “The Messy Middle” and affect brand love.

Episode 1: Exploring “The Messy Middle”