0:01
Interviewer: What industry topic doesn’t get talked about enough?
0:07
Simon Cook: My name’s Simon Cook. I’m the managing director of Cannes Lions.
0:10
Interviewer: What’s the best career wisdom you’ve ever received?
0:12
Simon Cook: That as a leader, you are in service to your team, not the other way around.
0:17
Interviewer: What’s the hardest career lesson you’ve ever learnt?
0:19
Simon Cook: That you can’t do everything yourself.
0:21
Interviewer: What’s your professional superpower?
0:23
Simon Cook: Listening. Because we have two ears and one mouth.
0:25
Interviewer: What comes to mind when we say “machine learning”?
0:28
Simon Cook: Opportunity.
0:29
Interviewer: “Programmatic”?
0:30
Simon Cook: Not quite there.
0:31
Interviewer: “Future marketer”?
0:32
Simon Cook: Exciting.
0:33
Interviewer: What’s your YouTube sinful indulgence?
0:36
Simon Cook: I don’t want to say.
0:38
Interviewer: Come on!
0:39
Simon Cook: Probably like pop videos that I shouldn’t be watching at my age.
0:43
Interviewer: Any parting words of wisdom for the next generation of creative minds?
0:46
Simon Cook: If you want to be a leader, don’t try and be a coach or a colonel, or win the war. Just try and be a gardener. Try and create the right environment where other people can flourish.
