Finding the right media mix is a lot like perfecting a makeup routine — it takes practice, experimentation, and time. See how Rimmel, a beauty brand under Coty, uncovered the best blend of channels to boost reach and sales with marketing mix modelling (MMM).
Australia & New Zealand
Rimmel’s new look: What the beauty brand learned from marketing mix modelling
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Alice GartonSenior Brand Manager Coty
Emily MillerSenior Account Manager Google
1-3 Nielsen-Coty MMM, Brand Rimmel Eye, Australia, Channels: Grocery (Coles & WWs) & Pharmacy (CHW & Priceline) – National, Time Period for Modelling: Jan. 2017–Oct. 2019.