Consumer experiences in the era of immersive technology

From voice-activated devices to augmented reality displays, advances in machine learning have created more immersive platforms for engagement and fundamentally changed our relationship with computers. In this new landscape, brands have an opportunity to use digital to complement and enhance real-world experiences, and interact with consumers in more natural and intuitive ways. Watch this conversation between Simon Kahn, Google APAC’s CMO, and Aisling Finch, Google AUNZ’s director of marketing, to hear Simon’s perspective on this exciting new era in computing and its potential to offer helpful assistance in everyday moments.