How machine learning inspires bigger and better creative ideas

Noël Paasch, Fiona Walford / August 2019

Advertising circles are saturated with conversations and debates sparked by terms like machine learning, artificial intelligence, and data science. But what’s the role of data and technology in a creative process fueled by storytelling and big ideas? Watch this interview with Noël Paasch, creative director at Google’s Unskippable Labs, to explore how machine learning fits within modern advertising, ways brands can harness its power, and why combining creativity with technology leads to more impactful, efficient campaigns.

8 creatives share how they’ve evolved from ‘data vs. creativity’ to ‘data-inspired creativity’