Inside Google Marketing: How we drive impact around sustainability and crisis response

Zharmer Hardimon, Kelly McKesten / January 2019

Google’s mission is to make information accessible and useful for all. As a marketing director in Google’s Brand Studio, Sherice Torres’ job is to bring that mission to life. She leads the team in driving brand programs around sustainability and crisis response, bringing Google’s values to life through campaigns, programs, and partnerships.

“Whenever I face a challenge in a campaign, at the end of the day, I really go back to it and say, ‘what would best serve our user in this moment?’ And if we craft our solution around best serving the user, we can always find our way to a solution,” said Torres.

It’s a philosophy any marketer can relate to. And that thinking has helped Torres and her team implement programs that aid in natural disaster recovery and empower people and businesses to operate more sustainably. Watch Torres explain how her team is working with experts around the world to affect change in these areas, and learn how our research helped us identify opportunities for outsized impact.

Inside Google Marketing: How Brand Studio brings the company’s mission to life