0:01
Interviewer: What’s the hardest career lesson you’ve learned?
0:03
Jan-Paul Jeffrey: That it’s okay to fail.
0:08
Jan-Paul Jeffrey: Hi my name’s Jan-Paul Jeffrey. I work for Spotify and I’m the head of marketing for Southeast Asia.
0:14
Interviewer: What comes to mind when you hear, “Machine learning”?
0:16
Jan-Paul Jeffrey: Discovery of music.
0:18
Interviewer: “Programmatic”?
0:19
Jan-Paul Jeffrey: Complicated ads.
0:20
Interviewer: “Creativity”?
0:21
Jan-Paul Jeffrey: In everything you do.
0:22
Interviewer: What’s your professional superpower?
0:24
Jan-Paul Jeffrey: To focus. Focus the team on a few big things versus lots and lots of activities.
0:29
Interviewer: What’s your biggest pet peeve?
0:30
Jan-Paul Jeffrey: Not being right?
0:32
Interviewer: What habit have you had to break to become a more effective leader?
0:36
Jan-Paul Jeffrey: Really seeking to understand other people’s point of view before jumping in with a solution.
0:41
Interviewer: What’s a common misperception about you?
0:43
Jan-Paul Jeffrey: That I'm Swedish?
0:45
Interviewer: If you weren’t doing what you were doing, what would you be doing?
0:48
Jan-Paul Jeffrey: I’d love to be a rockstar, but that’s never going to happen.
0:51
Interviewer: What's the best career wisdom you've ever received?
0:53
Jan-Paul Jeffrey: Fewer. Bigger. Better. Different.
0:56
Interviewer: Any parting words of wisdom for the next generation of marketers?
0:59
Jan-Paul Jeffrey: Stay hungry, continue learning.
