Is your 2018 marketing strategy leading or lagging?

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Karen Budell, Carrie Bloch February 2018 Emerging Technology, Data & Measurement

For some time now, marketers have been talking about 2020 as the start of the future. With 2018 underway, that “future” is another year closer. For marketers who don’t want to be left behind, it’s time to take stock of what’s possible today so you can be ready for the future of marketing.

Thanks to advancements in technology, there’s so much we can do with data to better understand our customers, make smarter business decisions, and streamline processes—all with the singular goal of driving business forward. Use these questions to help you reflect on past performances and think about your marketing plan to ensure you’re on the path to successful data-driven marketing.

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