Integrated campaigns are 31% more effective than non-integrated campaigns.

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31%

Integrated campaigns are 31% more effective than non-integrated campaigns.

Kantar Millward Brown global CrossMedia studies (2015-2017), (223 studies). Categories: Food & Bev, Household, Retail, Travel, Personal care, Financial Services, Technology, Automobiles.

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Integrated campaigns are 31% more effective than non-integrated campaigns.

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