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Long form, engaging creative drives business results. Based on ROI index by online video duration, we see that ads longer than 1 minute in duration see the highest ROI.

Analytic Partners, Crisis, Stabilisation, and Revitalisation Report, Global, ROI Genome Database, 2007–2020 (Australian)

Related Data

Moving pictures have consistently been shown to deliver strong results both in the long and short term, regardless of the screen size.
Analytic Partners