Maximising Box Office Revenue: Results from Australian Market Mix Modelling / August 2015 / Television and Film, Omnichannel Download Share Share Share this page Close Email Copy Link Copied Linkedin Twitter Facebook Whatsapp Whatsapp Xing VK Australian movie marketers are seeing strong returns from their digital media investments. Here we take a look behind the scenes to see how shifting marketing spend to digital is delivering results—something all industries can learn from.