Rethink is an investigative journey into the biggest issues facing marketers today. Host Rachel Corbett joins forces with some of the most interesting and innovative minds to Rethink marketing challenges – with a little help from Google. It’s a feast of thought-provoking insights and stories that’ll inspire you to Rethink the way you do business.
Episode six: Diversity, equity, and inclusion. Can advertising walk the talk?
October 14, 2020 – 19 min.
We’ve seen positive shifts in diversity, equity, and inclusion in the marketing industry. But COVID-19 is proving to be the mother of all distractions. While it’s easy to forget about the important issues when they’re out of our line of sight (while working from home), how can we promote the tangible benefits of diversity, equity, and inclusion and accelerate this positive change?
Episode five: "Attention! Is there anybody out there?"
September 29, 2020 – 19 min.
With many of you not even making it to the end of this description, what chance do our ads have? Despite all the switching, skipping and multitasking, Rachel discovers that brands like Lynx and Dettol have found ways to overcome this ad-ttention deficit. Hear how they harness the power of context, with messages that not only reach their audience, but move them too. Oh, and if you’ve made it this far, hopefully you’ll be moved to hit "play."
Episode four: A brave twist to a moving story
September 15, 2020 – 21 min.
Rachel discovers that the four words Bill Bernbach, David Ogilvy and Neil French would say today are “I told you so”. Because whilst we all agree it’s getting harder and harder to break through the noise, creativity is still the last unfair advantage brands are allowed to take. But even though bravery is subjective and hard to measure, we hear from brands like Aldi and Klarna who are using data to maximise the impact of creative storytelling.
Episode three: Who am I? And how did I get here?
September 2, 2020 – 21 min.
Rachel goes down the customer journey rabbit hole and gets curiouser and curiouser about the question “How can brands show up in the right place, at the right time, and say the right thing?” Featuring Rhys Williams, Director, Media Sales Specialists at Google, Mike Daniels, Founder of The Behavioural Architects, and Gemma Bevan, Campaign Lead for Unite against COVID-19, New Zealand Government crisis response.
Episode two: From traffic jams to jim jams
August 19, 2020 – 20 min.
Rachel Corbett encounters a world of commuters who’ve stopped commuting. How have businesses jumped from chatty radio hosts, and witty billboards, to quick click delivered stuffed crusts? She finds unexpected answers to the question “What’s the most effective way to reach and engage consumers in this challenging environment?” Featuring Rachael Powell from Google Consumer and Market Insights, Paul Sinkinson, Managing Director of Analytic Partners, Laura Nice, Managing Director, OMD, Sydney, and Ian Czencz, Chief Strategy Officer, OMD, Australia.
Episode one: You’ve regained that loving feeling
August 5, 2020 – 23 min.
Rachel steps out of lockdown and into the light, to a whole new world. Faced with the question “How on earth can marketing reach and connect with people who are finding new ways to stay connected themselves?” Featuring Ashley Chang, Head of Culture and Trends at YouTube, APAC, Simon Joyce, CEO and Founder at Emotive, and YouTube Creator Marion Grasby.
Trailer: Introducing Rethink, a podcast by Think with Google
July 24, 2020 – 2 min.
Dropping early August, a new podcast by Think with Google. Host Rachel Corbett joins forces with some of the most interesting and innovative minds to Rethink marketing challenges – with a little help from Google. It’s a feast of thought-provoking insights and stories that’ll inspire you to Rethink the way you do business.