The returns of paid search marketing are 2X with online fulfillment.

Analytic Partners, Crisis, Stabilisation, and Revitalisation Report, Global, Australian norms, 2010–2020.

Related Data

1 in 3

When researching products online, 1 in 3 consumers will choose their second choice brand over their first choice because it shows up on the search page.
Google/The Behavioural Architects
25%

Combining TV and paid search gives you a 25% increase in ROI.
Analytic Partners