AWARD, the Australian Writers and Art Directors organisation, designed a responsive site for mobile users first. By focusing on the organizational needs of mobile users and the rich content experience of desktop browsers, AWARD brought innovation and ease of use to every user.
Goals
Design the AWARD website to work across all platforms
Tailor a unique experience for mobile users' needs
Approach
Built the site for the mobile user first, then traditional
Provided mobile users with the organisational tools they need on the go
Results
Rich, comprehensive content featured on traditional site
Detailed schedule and organisational news featured on mobile
The key advice is to tailor different brand destinations across different screens, and just think about the customer's needs.
