1 Google Research, Webpagetest.org, Global, sample of more than 900,000 mWeb sites across Fortune 1000 and Small Medium Businesses. Testing was performed using Chrome and emulating a Nexus 5 device on a globally representative 3G connection. 1.6Mbps download speed, 300ms Round-Trip Time (RTT). Tested on EC2 on m3.medium instances, similar in performance to high-end smartphones, Jan. 2017.

2 Google Data, Global, n=3,700 aggregated, anonymised Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, Mar. 2016.

3 Google Analytics data, U.S., Q1 2016.

4 Google Data, aggregated, anonymised data from Google Analytics for U.S. retailers, Apr. 2016.

5 Google Research, Webpagetest.org, Global, sample of more than 900,000 mWeb sites across Fortune 1000 and Small Medium Businesses. Testing was performed using Chrome and emulating a Nexus 5 device on a globally representative 3G connection. 1.6Mbps download speed, 300ms Round-Trip Time (RTT). Tested on EC2 on m3.medium instances, similar in performance to high-end smartphones, Jan. 2017.

6 Google/SOASTA Research, 2017.

7 Google Marketing Platform, "The Need for Speed: How Latency Impacts Publisher Revenue," Sept. 2016.

DoubleClick products for advertisers are now a part of the Google Marketing Platform. Learn about our new brands.