The New Multi-Screen World: Australia

May 2013

The majority of today's users experience media on a variety of screens: computer, smartphone, tablet, and TV. We had 1,745 multi-screeners log their activity for 24 hours—over 8,000 media interactions in all—to find out what it means to be multi-screen and what multi-screening means for different businesses. Learn how and when consumers use each of their devices and what tasks they’re looking to accomplish on all of them.

The Update: How Google creates human-first mobile experiences