Consumers have high expectations of brands and their experiences with them. These expectations play a critical role in consumer purchase decisions. To help brands elevate their mobile experiences, we partnered with Accenture Interactive to benchmark the user experiences of the 100+ highest-trafficked mobile sites in Australia and New Zealand and understand key drivers for mastering conversions on mobile.
Watch this behind-the-scenes video and dive into the key takeaways from the Masters of Mobile research report with Accenture Interactive's Managing Director, Koala's Head of Marketing, and Google's Head of Performance Advertising and Mobile UX Lead.
