1 Google/Ipsos, Consumers in the Micro-Moment, Wave 2, U.S., n=1,005, based on internet users, May 2015.
2 Google Data, U.S., apparel, home & garden, beauty & personal care, computers & electronics, and gifts, May 2015 vs. May 2016.
3 BrightLocal, "Local Consumer Review Survey," 2014.
4 Google Data, U.S., view count growth, classification was based on public data such as headlines and tags, etc., and may not account for every type of review video available on YouTube, Apr. 2015 vs. Apr. 2014.
5 Google/Luth Research, U.S., methodology: Google partnered with Luth to analyze the digital activity of its opt-in panel participants during a one-month, live-tracking study. This article details the cross-device clickstream data of one of those participants. Kaitlyn is a pseudonym. The participant agreed to the publication of this research for marketing purposes under the condition of anonymity.
6 Google/Mindswarms, U.S., methodology: Google partnered with Mindswarms to select and interview the participants of this live-tracking pilot study. The participants answered questions about their shopping behaviors and digital activity via video.
7 Google/Ipsos Connect, How Images Influence Mobile Shoppers, Phase 2, mobile women's apparel shoppers, n=551, Jun. 2016.
8 Google/Ipsos Connect, GPS omnibus, U.S. online respondents 18+, n=2,013, Mar. 2016.
9 MobileRQ, "How to Use Mobile to Increase In-Store Traffic," Apr. 2015.