Millennial Travelers: Mobile Shopping and Booking Behavior

December 2016

While smartphones play a key role in travel decision-making for many consumers, millennials are leading the way in mobile shopping and buying. Here we look at recent research to understand the behavior of these travelers, and the role that mobile will play in marketing to millennials in the future.

Millennial Travelers Mobile Shopping Booking Behavior Desktop C
New research shows how brands can win travel micro-moments