Why I-Want-to-Go Moments Matter: How Australians Use Location Extensions in Search

October 2015

Mobile users want to be able to access a map of a business's location from search. And only 35% of those that do think the feature is used widely enough. According to new research, this is just one reason why businesses should use location extensions to reach consumers in the moments that matter.

The Update: How Google creates human-first mobile experiences