Digital has changed the way people consume content, and the shift is creating innovative new ways for different parts of the industry to collaborate and create meaningful connections with consumers. Here, Google’s experts on TV & Video and programmatic discuss the importance of creating a single buying strategy across different channels, audiences, and formats. They tell us how Programmatic Guaranteed and Google video solutions create valuable opportunities for marketers to engage with their audiences in more personalised and measurable ways.
Improving ad experiences for your audience with Programmatic Guaranteed and Video
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