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Australia & New Zealand

Realise growth through automation: Unlock results with the power of machine learning

Marketing is all about predicting the best ways to make meaningful connections with people and drive business growth. But as consumer journeys become more complex, it’s becoming harder for brands to rely on manual marketing techniques and show up in the moments that matter. To reach Australians and New Zealanders in relevant ways, automation is no longer just a nice-to-have or a far-off concept — it’s essential to provide your customers value and realise growth. Set up your business for long-term success with insights and best practices from industry experts and inspiration from top brands.

Expert advice and insights

Industry experts Jim Lecinski, a clinical associate professor of marketing at Northwestern University’s Kellogg School of Management, and Mel Silva, managing director and vice president of Google Australia and New Zealand, share practical steps that brands can take toward future-ready marketing

Marketing strategies to embrace automation

Learnings and lessons on how to drive business results with the latest technologies