Karen Budell

Karen Budell

Contributor, Platforms Marketing at Google
Carrie Bloch

Carrie Crimins

Contributor, Performance Marketing at Google
  1. Econsultancy/Google, "The Customer Experience is Written in Data", U.S. (n=677 marketing and measurement executives at companies with over $250M in revenues, primarily in North America; n=199 leading marketers who reported marketing significantly exceeded top business goal in 2016, n=478 mainstream marketers (remainder of the sample), May 2017.
  2. Econsultancy/Google, "The Customer Experience is Written in Data", U.S. (n=677 marketing and measurement executives at companies with over $250M in revenues, primarily in North America; n=199 leading marketers who reported marketing significantly exceeded top business goal in 2016, n=478 mainstream marketers (remainder of the sample), May 2017.
  3. Bain Marketing Survey 2016, U.S., n=487, leaders n=114. Leaders are defined as companies that increased their revenue and market share by more than 10%.
  4. Econsultancy/Google, "The Customer Experience is Written in Data", May 2017, U.S. (n=677 marketing and measurement executives at companies with over $250M in revenues, primarily in North America; n=199 leading marketers who reported marketing significantly exceeded top business goal in 2016, n=478 mainstream marketers (remainder of the sample), May 2017.
  5. Econsultancy and Google, Marketing and Measurement Survey, n=514, marketing and measurement executives at North America companies with over $250M in revenues; n=133 leading marketers who reported marketing significantly exceeded top business goals in 2016, n=381 mainstream marketers (remainder of the sample), March 2017.