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Rhys Williams

Director, Media Platforms, AUNZ at Google
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Jonathan Meltzer

Director of Ads Marketing, Privacy, Platforms & Measurement Google

1 Results based on a Google-commissioned Nielsen study, EMEA (Italy, France, U.K.), APAC (Hong Kong, Australia), Americas (U.S.), May-Dec 2017. Campaigns in the siloed media buying portion of the study reached an average of 322,575 unique consumers for each million impressions purchased compared to campaigns in the  consolidated media portion of the study which reached an average of 359,617 unique consumers for each million impressions purchased, as measured by Nielsen Digital Ad Ratings.

2  “A Guaranteed Opportunity in Programmatic Advertising,” July-September 2017, 40 participants from 12 countries (Australia, Brazil, China, France, Germany, India, Italy, Japan, Singapore, the UAE, the U.K., and the U.S.).