1 in 3

When researching products online, 1 in 3 consumers will choose their second choice brand over their first choice because it shows up on the search page.

Google/The Behavioural Architects, “Untangling the Messy Middle”, February 2020, Australia, n=1,000 prospective online purchasers per category, ages 18-65.

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The returns of paid search marketing are 2X with online fulfillment.
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25%

Combining TV and paid search gives you a 25% increase in ROI.
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