1 in 3
When researching products online, 1 in 3 consumers will choose their second choice brand over their first choice because it shows up on the search page.
When researching products online, 1 in 3 consumers will choose their second choice brand over their first choice because it shows up on the search page.
Google/The Behavioural Architects, “Untangling the Messy Middle”, February 2020, Australia, n=1,000 prospective online purchasers per category, ages 18-65.
The returns of paid search marketing are 2X with online fulfillment.
It’s not what you think. Online channels such as search, display, and digital video drive 42% of in-store sales, while offline channels such as out-of-home and TV drive 40% of online sales.
Connect the dots. 70% of all consumer journeys involve a Google touchpoint such as Search, YouTube, or Maps.
Moving pictures have consistently been shown to deliver strong results both in the long and short term, regardless of the screen size.
Long form, engaging creative drives business results. Based on ROI index by online video duration, we see that ads longer than 1 minute in duration see the highest ROI.
Combining TV and paid search gives you a 25% increase in ROI.