1 in 3
Be there when they’re looking. When researching products online, 1 in 3 consumers will choose their second-choice brand over their first choice just because it shows up in the Search results.
Be there when they’re looking. When researching products online, 1 in 3 consumers will choose their second-choice brand over their first choice just because it shows up in the Search results.
Google/The Behavioural Architects, Australia, “Untangling the Messy Middle,” n=1,000 prospective online purchasers per category, ages 18-65, Feb. 2020.