Brands created rich and diverse creative in 2020 as they explored new ways to tell stories in a challenging environment. Australia’s top 10 ads had one common thread — humour. R.M. Williams took a cheeky approach to showcase its boots with a scantily clad Hugh Jackman, while Menulog worked with Snoop Dogg to pen a new hip-hop jingle. Check out the top ads Aussie viewers chose to watch in 2020.