Brad Johnsmeyer

Brad Johnsmeyer

Analytical Insights Marketing, Google
Deborah Powsner

Deborah Powsner

Contributor, Video Marketing at Google

Sources (11)

1 Nielsen NNTV Program Report 2015, Nielsen historical data.
2 YouTube Super Bowl Report. Google / Ipsos MediaCT, Ipsos Online Omnibus, December 2015, N=2014 U.S. online respondents 18+.
3 Google data as of Jan 5th 2016. Global. Classification as a "American football" video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube.
4 Google Data, January 1, 2015–February 1, 2015. Classification as a big game ad was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube.
5 Google Data. Global. Jan–Feb 2015. Classification as a big game ad was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube.
6 Pixability Industry Study. Super Bowl 2015 YouTube Ads.
7 Google Data, January–December 2015, United States. Classification as a "football" video was based on public data such as headlines, tags, etc., and may not account for every "football" video available on YouTube.
8 Google Data, January 2014–December 2015, vs. January–December 2014, Global. Classification as a football related "comedy and humor" video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube.
9 Google Data, January–February 2015, United States. Search results that drove to football related food and recipe content.
10 Google Data, December 2015, United States. Google-defined lifestyle, psychographic and behavioral audiences based on user browsing behavior on the Google Display Network.
11 Google Data. Analysis of global view counts of these videos.