63%
Online shopping is the new window shopping. 63% of people globally say they bought something online that they saw in a YouTube video.
Online shopping is the new window shopping. 63% of people globally say they bought something online that they saw in a YouTube video.
Google/Talk Shoppe, US, CA, JP, KR, AU, IN, UK, FR, ES, IT, MX, BR, AR, PE, CL, CO, WhyVideo post COVID-19 study, ~n=2,000 A18-64 Genpop video users per market, July 2020.
81% of adults in Australia and 88% of adults in New Zealand under 55 now shop online.
9 in 10 retail dollars spent offline during peak season were influenced by digital.
Google searches for “click and collect” increased 4X since the beginning of COVID-19 and continued to grow 65% in 2021.
Advanced machine learning technology paired with human oversight can improve campaign performance by an additional 15%.
More than half of retail searches happen outside 9 AM–5 PM.
During peak retail season, 65% of online purchases were made on mobile.