1 YouTube Data, Global; classification as Entrepreneurial videos were based on public data such as headlines and tags, and may not account for every such video available on YouTube, Jan.–Dec. 2015 and Jan.–Dec. 2016.

2 YouTube Data, Global; classification as Small Business, Business News, and Business Services videos were based on public data such as headlines and tags, and may not account for every such video available on YouTube, Jan.–Dec. 2016.

3,4 Google/Ipsos Connect, U.S., YouTube Cross Screen Survey, n=2,004 U.S. consumers aged 18–54 who watch videos at least monthly, Jul. 2016.

5,6 Google/Ipsos Connect, U.S., Human Stories: Gen X and Millennial Parents, n=3,206 U.S. respondents aged 18–54 who go online at least monthly, Sept. 2016.

7 YouTube Data, Global, "ads" defined as "paid views," Jan.–Dec. 2015 and 2016.

8 YouTube Data, U.S., 2014–2015.

9 Google Consumer Survey, U.S., n=1,500 women aged 18-34, Feb. 2016.