We live in a world where infinite content is intertwined with a complex media landscape. To stand out above the competition, it’s up to marketers to embrace courageous creativity. Bold brands excite passionate audiences. These businesses ignite profound curiosity, take action, and realise effective results.
That’s why bold brands live on YouTube. It’s a platform where leaned-in audiences across genres, formats, and screens engage with content they need from the creators they love. For brands, YouTube’s reach and relevance deliver results in the long and the short run. Based on Analytic Partners’ ROI Genome, 70% of brands saw increased ROI from YouTube after increasing investment year over year.1
Check out this video to find out how you can realise YouTube’s full potential with inspiration and advice from Founder and Professor of Mini MBA Mark Ritson and top brands KFC, Tourism New Zealand, Canva, and Xero.
Get the most out of YouTube with expert insights, how-tos, and thought starters
Reach, relevance, and results: Bold brands put YouTube at the heart of their campaigns
In a single month, YouTube reached over 17 million Australian adults and more than 3.5 million people ages 18 and older in New Zealand. Explore how bold brands realise results by embracing YouTube’s cross-screen functionality and content diversity.Read more
YouTube is indispensable to today’s audiences. Here’s how brands can reach them
Online video has expanded primetime entertainment from one-size-fits-all to tailor-made experiences curated by passionate audiences. And these leaned-in viewers turn to YouTube for rich, diverse, and authentic content across formats. Learn how to better connect with the people that keep coming back.Read more
Why marketers are missing content people want — and 3 ways relevant creative can change that
Seventy-seven percent of people in Australia and New Zealand say they’re more open to advertising and branded content when a piece of content is relevant. Take a spin through three tips for developing more personal and effective campaigns.Read more
What makes content good?
Viewers are redefining quality and driving engagement as they decide what, how, and when they want to watch on YouTube — the No. 1 platform for delivering relevant content compared to other ad-supported platforms. Find out what it takes to meet people’s rising expectations and earn a spot on their playlists.Read more