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How LYNX embraced authenticity to inspire a hard-to-reach Aussie audience on YouTube

Guests
Kate Westgate, Brand Manager, Unilever
Zane Pearson, Creative Director, Emotive
Jamie Crick, Head of Distribution & Analysis, Emotive
Brand
LYNX
Published
August 2020

What’s the secret to being confident? It’s simple: Just be yourself. Learn how LYNX used YouTube to launch a new variant for Aussie teens — LYNX Australia — by bringing an evolving story arc to life that grabbed and held their attention and clocked more than 14 million minutes of watch time.

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