How Tourism New Zealand invited the world to an open-world gaming experience on YouTube

How Tourism New Zealand invited the world to an open-world gaming experience on YouTube

Guests
Andrew Waddel, General Manager, Tourism New Zealand
Katrina Alvarez-Jarratt, Creative Director, TBWA Sydney
Vix Berthinussen, Creative Development Lead, Google
Brand
Tourism New Zealand
Published
November 2020

Learn how Tourism New Zealand continued to market the country during a global lockdown by partnering with one of YouTube's most successful gaming creators, Loserfruit, to create an engaging nine-minute TrueView experience.

Experiment: How Tourism New Zealand measured the incremental impact of display ads on tourist visits