Guests

Andrew Waddel, General Manager, Tourism New Zealand

Katrina Alvarez-Jarratt, Creative Director, TBWA Sydney

Vix Berthinussen, Creative Development Lead, Google

Brand

Tourism New Zealand

Published

November 2020

How Tourism New Zealand invited the world to an open-world gaming experience on YouTube

Guests

Andrew Waddel, General Manager, Tourism New Zealand

Katrina Alvarez-Jarratt, Creative Director, TBWA Sydney

Vix Berthinussen, Creative Development Lead, Google

Brand

Tourism New Zealand

Published

November 2020

Learn how Tourism New Zealand continued to market the country during a global lockdown by partnering with one of YouTube's most successful gaming creators, Loserfruit, to create an engaging nine-minute TrueView experience.