How Tourism New Zealand invited the world to an open-world gaming experience on YouTube
Andrew Waddel, General Manager, Tourism New Zealand
Katrina Alvarez-Jarratt, Creative Director, TBWA Sydney
Vix Berthinussen, Creative Development Lead, Google
Tourism New Zealand
Learn how Tourism New Zealand continued to market the country during a global lockdown by partnering with one of YouTube's most successful gaming creators, Loserfruit, to create an engaging nine-minute TrueView experience.