Maximising Soft Drink Revenue: Results from Australian Market Mix Modelling

Download

Maximising Soft Drink Revenue: Results from Australian Market Mix Modelling

September 2016

To maximise return on spending, soft drink marketers are considering how they can optimise their media investments. MarketShare and Google analysed sales for nine Australian soft drink brands to reveal how various marketing channels impact revenue.

Brand marketers: Just sitting on your video performance metrics won’t get you far
Perspective
Perspective

Brand marketers: Just sitting on your video performance metrics won’t get you far

Article
Article

Suncorp Australia’s bold, curious, and collaborative approach to digital marketing maturity advancement

Article
Article

How Australian Marketers Can Go Beyond Traditional TV Metrics