The new primetime is personal

In a world where viewers have total control and a seemingly endless amount of content to choose from, traditional primetime has been replaced by highly engaged personal primetimes. People are turning to online video across different devices, times of day, and need states. Personal relevance and passion are key drivers of engagement — after all, according to Nature Research, Aussies find content that aligns to their personal passions and interests to be the most valuable. As viewer passion takes centre stage, marketers must rethink their approach to video to build meaningful customer relationships and drive results.