Tara Walpert Levy VP Agency and Brand Solutions Google

Tara Walpert Levy

VP of Agency and Brand Solutions Google

1 Google Ipsos YT and TV Attention In Home Natural Experiments, US 2016 (2,953 ads observed, n=86 TV viewers and n=87 YouTube viewers, 18-54 year olds)
2 Google/Ipsos Connect, YouTube Cross Screen Survey, July 2016, US, (n = 662 US consumers 18-54 who watch YouTube on television at home and n = 221 US consumers 18-54 who watch YouTube on mobile devices at home)
3 Google commissioned Nielsen study, April 2016. Monthly Primetime audience for YouTube Mobile (Smartphone), Nielsen Mobile Panel. Top 10 Broadcast or Cable shows based on reach during primetime. Excludes breakouts, repeats, sustainers, specials, and programs less than 5 minutes in duration. Sample minimums applied. Non-sports program Reach (Live + 7, one minute qualifier), television only, April 2016. Top 10 Primetime shows among P18-49: 20/20-Fri, Dancing With the Stars, Grey's Anatomy, Walking Dead, Big Bang Theory, Odd Couple, Empire, Blindspot, Voice, Voice-Tue. Prime time is defined as 8PM to 11PM Monday to Saturday, and 7PM to 11PM Sunday.
4 Google/Ipsos Connect, YouTube Cross Screen Survey, July 2016, US, (n = 1,621 US consumers 18-54 who watch YouTube at least once a month and n = 221 US consumers 18-54 who watch YouTube on mobile devices at home)
5 Google/Ipsos Connect, YouTube Cross Screen Survey, July 2016, US, (Survey's Pre-Screener, n = 6,298 US consumers 18-54 and n = 662 US consumers 18-54 who watch YouTube on television at home)
6 Google-commissioned Ipsos Connect, "The YouTube Generation Study," U.S., November 2015 (YouTube Creators Channel Subscribers, n=543)
7 Google/Ipsos YT and TV Attention In Home Natural Experiments, US 2016, (2,953 ads observed, n=86 TV viewers and n=87 YouTube viewers, 18-54 year olds)
8 Google Brand Lift Bumper Data, Global, January-August 2016 (255 campaigns).