YouTube on TV or TV on YouTube? The Blurred Lines of Online Video Consumption

Celie O’Neil-Hart, Howard Blumenstein / September 2016

Viewers are curating their own content streams, with no care for labels like "digital," "broadcast," "cable," "smartphone," or "television." They cast YouTube to their TVs and watch TV programming on YouTube. For them, combining TV with YouTube yields better entertainment. Could it yield better results for your brand, too?

Youtube Television Online Video Consumption Desktop B
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